Recolight, the specialist WEEE compliance scheme for the lighting industry, has revealed its newest advertising tool in its campaign to get the UK recycling low-energy light bulbs.

In collaboration with CoBRA (Community Bulb Recycling Alliance scheme), the organisation has produced a humorous and quirky animation illustrating how volunteers can help increase recycling rates of low-energy light bulbs.

The animation, created by Sam Duggan, is hoped to inspire members of the public to become ‘recycling champions’. These ‘champions’ would take responsibility for collecting and recycling used low-energy bulbs in their local areas.

The film illustrates a volunteer placing a specially designed collection container in a location of his choice, where members of the public can conveniently dispose of their light bulbs. A few months later, the volunteer returns to take the container to a central collection facility, ready for recycling.

Chief Executive of Recolight Nigel Harvey says: “The film has been developed to show the public just how easy it is to become a volunteer – one hour a month is all that is needed. Nine out of 10 people have at least one low-energy light bulb in their home, so each volunteer is making a difference to the environment by helping to collect their community’s old low-energy light bulbs.”