Fifty companies, representing over 85 per cent of grocery retail by turnover, have now signed up to the on-pack recycling label launched last summer by the British Retail Consortium. Collectively, participants have put the label on 50,000 product lines. The aim of the label is to provide customers with standardised information in lieu of the potentially confusing range of symbols used previously. Under the system, packaging is labelled as either ‘widely recycled’, ‘check local recycling’ or ‘not currently recycled’.